William Katz:  Urgent Agenda

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TRUMP AS POLITICAL ASSET – AT 12:08 P.M. ET:   The thinking among Republican strategists has changed.  From RealClearPolitics: 

While conventional wisdom holds that Donald Trump will be a drag on Republican chances of maintaining control of the House, those vying to expand the party’s majority in the Senate are embracing the president as a unique asset in the upcoming campaigns.

Unlike the House map, the Republicans' path to success in the upper chamber runs through 10 states Trump won in 2016 -- five of them by double-digit margins. But beyond those favorable fundamentals, the GOP is looking to the president to lead something of a mass-marketing campaign against well-known Democratic incumbents.

Party operatives see the president's penchant for coining catchy -- and pejorative – nicknames, along with his made-for-television campaign rallies, as particularly helpful through the long primary process, helping to define the opposition while Republicans pick their nominees.

"The messaging power and the branding power Trump has is different from any elected official," said one Republican familiar with Senate races this year. "It's a very valuable asset he has, and that he alone has been able to hone."

Despite the party’s favorable map, Majority Leader Mitch McConnell has cautioned Republicans not to "fall in love" with it. Most of the Democratic incumbents in the 10 so-called Trump states are battle-tested, well financed and have made names for themselves as independent of the national Democratic Party and as officeholders in sync with their electorate. And in some of those states, Republicans have yet to field a credible challenger.

But the GOP is counting on the president to spotlight the incumbents’ votes, particularly on the tax reform bill. Strategists point to Vice President Mike Pence's trip to West Virginia last week as an example of what is to come from the top. There, he hit Sen. Joe Manchin for voting against the tax bill, health care repeal and other Republican priorities, repeating the phrase "Joe Voted No" and following up later with a series of tweets. Manchin fired back, defending his votes and calling Pence divisive and partisan.

COMMENT:  It's much too early to be sure of any strategy or trend.  Under Trump, the Republicans fight, and fight hard.  That has not always been their style.  It is now. 

History tells us that the GOP is likely to lose seats in both houses.  I don't think the Trump operation is wedded to history.

February 7, 2018